Sunday, May 10, 2015


This neighbourhood is undergoing a quiet transformation . . .
There is no better time to re-discover the Flatiron District of New York City, with the monumental art exhibition in Madison Square Park on view while it is being installed for the June 1 opening day, the debut of the New York EDITION luxury hotel this month, the much-awaited reopening of Shake Shack and the Big Apple BBQ happening here later this spring.


The Flatiron District (above) is named after the signature 1902 Flatiron Building named so because of its resemblance to a cast-iron clothes iron.  The wedge-shaped building sits on a triangular island-block formed by Fifth Avenue, Broadway and East 22nd Street.

Experience the Flatiron District like a local
  • Getting there: The Flatiron District is easily accessible by the N, R and 6 subway lines.
  • Madison Square Park Art: The most ambitious art sculpture to be mounted in the park, Fata Morgana by Teresita Fernández features golden, mirror-polished discs that will hang over some 500 feet of the park’s walkways. On view in its entirety on June 1, visitors can now enjoy sections of the exhibit as they are installed throughout the park.
  • Museums: The Grand Masonic Lodge features a library and museum open to the public that is dedicated to notable American Masons like former NYC mayor Fiorella LaGuardia and founding father Benjamin Franklin. Visitors can learn about the evolution of human sexuality at the Museum of Sex, which has more than 15,000 objects in its permanent collection. The Museum of Mathematics makes math fun, with interactive exhibitions on the connection between math and everyday objects.
  • Italian Dining: The Flatiron District is home to an array of Italian food options from gourmet pizza at Tappo Thin Crust Pizza, to contemporary and casual Italian dining at Obicà, to Eataly’s 50,000 square foot-plus, high-end Italian food market and its rooftop restaurant and brewery Birreria.
  • Restaurants: Craft Restaurant features green-market cuisine and family-style meals, while KOA offers a twist on modern Chinese cuisine with Japanese influences. Visitors craving a taste of the American South can also enjoy the soulful dishes of Blue Smoke. Shake Shack, popular for its custards, burgers, hot dogs and crinkle-cut fries, will be reopening later this spring after renovations at its original location in Madison Square Park.  
                                              Madison Square Park.
  • Shops: Abracadabra Superstore is a unique, all-in-one joke shop, novelty warehouse and magic emporium. Manhattan Saddlery carries equestrian gear for those looking to saddle up in fashion. The Limelight Shops is a retail destination with more than 50 upscale vendors, including Soapology and Mariebelle Chocolates.
  • Nightlife: From old-school cocktails at the Flatiron Lounge, to world-class live music at Jazz Standard, to Ping-Pong at SPiN, the Flatiron District comes alive with a variety of things to do when the sun goes down.
  • Events: Madison Square Park features food festivals year-round, including Madison Square Eats through May 28 and Big Apple Barbecue from June 13–14.
Visitors looking to experience more of the Flatiron District for longer than a day can stay at The New York EDITION, which will open May 14 in the historic 41-story clock tower that was once home to The Metropolitan Life Insurance Company. With interiors designed by world-renowned architect David Rockwell, this sophisticated hotel features 273 rooms and suites, along with a restaurant located on the landmarked second floor, lobby bar, and a fitness center and spa on the 39th floor.
NYC & Company, New York City’s official marketing, tourism and partnership organisation, today announced Manhattan’s Flatiron District as the next area featured in its NYCGO Insider Guides. As part of the neighbourhood’s promotion, a short documentary is available online that features locals who recommend the Flatiron District’s must-see places, venues and more that make it distinct. To view the documentary and neighbourhood highlights visit  
For more information, visit
Images by: Kate Glicksberg

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