To celebrate the third and final film in The Hobbit Trilogy, New Zealand is transporting a slice of Middle-earth to London in the form of a life-sized Hobbit hole sitting inside London’s luxurious Claridge’s hotel.
Up
to 200 international entertainment media attending the world première of The
Hobbit: The Battle of the Five Armies - a production of New Line Cinema and
Metro-Goldwyn-Mayer Pictures (MGM) - will use the Middle-earth-inspired space
for interviews, as a part of the three-day première media program in
anticipation of the film's UK release from Warner Bros. Pictures on December
12.
The
authentic display brings 100% Middle-earth, 100% Pure New Zealand to life,
illustrating that New Zealand is a real place that will live on as a
spectacular holiday destination after The Hobbit Trilogy’s epic
conclusion. 
The
Hobbit hole will host media interviews with actor Billy Boyd who performs the
end title song for The Hobbit: The Battle of the Five Armies. Billy Boyd has
had an on-going relationship with New Zealand since first playing Peregrin
'Pippin' Took more than a decade ago inThe Lord of the Rings Trilogy.
Created
in collaboration with Hobbiton Movie Set in Matamata – one of New Zealand’s
most successful tourist destinations – and flown to London by the “official
airline of Middle-earth” Air New Zealand, the Hobbit hole is expected to
inspire considerable worldwide media coverage for New Zealand.
Tourism
New Zealand's Chief Executive Kevin Bowler says the exhibit will be used it to
tell the story of New Zealand as a fun, must-see tourism destination, as well
as an innovative, creative nation, and a great place to make films and do
business.
"New
Zealand has come to London with a spectacular display that will be open for
five days. You will literally step into Hobbiton past a picket fence, garden
and a letterbox. On opening the Hobbit door, guests will be transported into
New Zealand where sweeping images of New Zealand’s stunning landscapes will
showcase what you can experience in Middle-earth,” says Kevin."We are delighted to be a part of the worldwide media programme in London, and believe the New Zealand room, which houses the Hobbit hole will motivate all those who experience it to share the wider New Zealand story."
About
the Hobbit hole and New Zealand room
The
Hobbit hole has been created at Hobbiton Movie Set in Matamata, with input from
Hobbiton General Manager Russell Alexander, The Hobbit Trilogy Art Director
Brian Massey, head joiner Peter Hawke and builder Darren Roa.
The
Hobbit hole features a door that was originally constructed as part of the
Green Dragon Inn and used during filming of The Hobbit Trilogy, but was removed
when the set was transformed into a functional part of the Hobbiton tourism
experience. 
About
The Hobbit: The Battle of the Five Armies
New
Line Cinema and Metro-Goldwyn-Mayer Pictures Present a Wingnut Films
Production, The Hobbit: The Battle of the Five Armies. As with the first two
films in the Trilogy, The Hobbit: An Unexpected Journey and The Hobbit: The
Desolation of Smaug, the final film is a production of New Line Cinema and
Metro-Goldwyn-Mayer Pictures (MGM), with New Line managing production. Warner
Bros. Pictures is handling worldwide theatrical distribution, with select
international territories as well as all international television distribution
being handled by MGM. www.thehobbit.net #OneLastTime
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