Aerogard calls out to Australians to take part in
annual Gramping season from October 2014 – 28 February 201
The Aerogard Grandparents Survey, which asked 1000 Australians with children about their relationship with their grandparents, also unveiled a growing concern about development of life skills with two in five (42%) Aussie parents believing their children are missing out on important life lessons by not spending enough time with their grandparents.
When asked what their grandparents teach their family members, the majority said family values (75%), followed by good manners (66%) and kindness (59%).
A quarter (24%) of Australian children see their grandparents less than once a month, however 65% would like to see them at least weekly.
While one in ten believe they don’t have enough time to see their grandparents as much as they’d like, Australian children spend an average of 10.5 hours per week on a computer or tablet each week.
The survey comes as families across Australia embrace the 2014 Gramping season (October 2014 – 28 February 2015) thanks to Aerogard and Mortein.
Gramping is the name given to the emerging trend of camping with parents, kids and grandparents. It encourages families to come together throughout summer for a camping getaway where they can escape the distractions of day to day life.
Aerogard announced model and mum of two, Chloe Maxwell, as national Gramping ambassador.
“The bond between grandchild and grandparent is really special. Activities like Gramping are essential to ensure we’re making time to keep this relationship alive,” said Maxwell.
“I’m lucky that my children are really close to their grandparents. I wish Gramping was around when I was younger, I think it’s such a lovely way to spend quality time together. You’re out amongst nature and away from day-to-day distractions such as smart phones, tablets and video games.
“For anyone considering going Gramping, let me say that kids will never remember their best day of TV, but they will remember the best day they had with their Nan.”
Fantastic permanent camp set-up on Cockatoo Island, Sydney Harbour. Great spot for 'Gramping'.
Get UP & Go team - gramping!
( ( Chloe Maxwell announced as Aerogard’s ‘Gramping’
ambassador)
Australians are nearly three
times more likely to get life advice from Google rather than their grandparents
(69% versus 25% respectively),
showing an alarming state of family affairs. The Aerogard Grandparents Survey, which asked 1000 Australians with children about their relationship with their grandparents, also unveiled a growing concern about development of life skills with two in five (42%) Aussie parents believing their children are missing out on important life lessons by not spending enough time with their grandparents.
When asked what their grandparents teach their family members, the majority said family values (75%), followed by good manners (66%) and kindness (59%).
A quarter (24%) of Australian children see their grandparents less than once a month, however 65% would like to see them at least weekly.
While one in ten believe they don’t have enough time to see their grandparents as much as they’d like, Australian children spend an average of 10.5 hours per week on a computer or tablet each week.
The survey comes as families across Australia embrace the 2014 Gramping season (October 2014 – 28 February 2015) thanks to Aerogard and Mortein.
Gramping is the name given to the emerging trend of camping with parents, kids and grandparents. It encourages families to come together throughout summer for a camping getaway where they can escape the distractions of day to day life.
Aerogard announced model and mum of two, Chloe Maxwell, as national Gramping ambassador.
“The bond between grandchild and grandparent is really special. Activities like Gramping are essential to ensure we’re making time to keep this relationship alive,” said Maxwell.
“I’m lucky that my children are really close to their grandparents. I wish Gramping was around when I was younger, I think it’s such a lovely way to spend quality time together. You’re out amongst nature and away from day-to-day distractions such as smart phones, tablets and video games.
“For anyone considering going Gramping, let me say that kids will never remember their best day of TV, but they will remember the best day they had with their Nan.”
In its second year
already, more than 1,500 families across Australia have registered their own
Grampouts taking place at campsites and in backyards across the country.
“We asked
Australians what their main frustration was about camping, and the number one
response was mosquitoes and insects (39%). So, alongside your board
games, food for the BBQ and sunscreen, we recommend Aussies stock up on plenty
of Aerogard to keep the pests away.” said Rowena Newman, Aerogard spokesperson.Get UP & Go team - gramping!
Gramping Season
runs from October 2014 and continues throughout the summer until 28 February
2015. For more information visit www.gramping.com.au.
Advice, life skills and grandparents
- Aussies are nearly three
times more likely to go to Google for advice than their grandparents
- 69% of
Australians will seek advice from Google regularly
- Just
25% of Australians will seek advice from their grandparents regularly
- Two in five (42%) Aussie
parents believe their children are missing out on important life lessons
and skills by not spending enough time with their grandparents
What do grandparents offer us?
- 48% of Australians
believe grandparents are great company
- 45% believe they are a
source of wisdom
- The number one thing
Australians learn from their grandparents is family values (75%), followed
by good manners (66%) and kindness (59%)
- 1 in 10 (9%) of Australians
learn to camp from their grandparents
How often are Australian children seeing their
grandparents?
- A quarter (24%) of
Australian children see their grandparents less than once a month, however
65% would like to see them at least weekly
- More than a quarter
(28%) of Australian children see their grandparents less often than they
did five years ago
- A third (33%) of
Australian parents saw their own grandparents more than their children see
of theirs when they were their children’s age
Why don’t we see our grandparents as much as
we’d like to?
- Two in five (43%) say
they live too far away
- One in ten (16%) say
they don’t have time
- Another one in ten (15%) work too much
·
Australian children spend an average of
10.5 hours per week on a computer or tablet each week
What do we do when we see our grandparents?
- Catch up for a cup of
tea or coffee (67%)
- Go out for a meal (54%)
- Watch TV (41%)
- Go to the park (44%)
- Go shopping (37%)
What do we know about our grandparents?
- One in ten (13%)
Australians don’t know much about their grandparents.
- A third (37%) of
Australians believe grandparents play more of a role in their lives
nowadays compared with older generations
What do Australians find most frustrating about
camping?
- Two in five (39%) find
mosquitoes and insects the most annoying thing about camping, followed by;
- Lack of bathroom
facilities (19%)
- Being cold / bad weather (14%)
*See website for
full terms and conditions: www.gramping.com.au
About the Aerogard
Grandparents Survey
Commissioned by
Aerogard, this study was conducted by D&M Research from 3rd to the 7th
October 2014. 1,000 respondents completed the survey resulting in a +- error
rate of 3.1 at a 95% confidence level. The sample was randomly selected from
the Research Now Permission Based Panel of more than 170,000 panellists.
D&M Research is a member of AMSRO and AMSRS and has ISO 20252
Certification.
About Aerogard
Since 1963, Aerogard has been protecting families
against mosquitoes, and has been trusted by Australia for its long-lasting
protection, and continues to be an essential part of every family’s summer;
helping to create timeless memories.
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