Sunday, May 2, 2010

‘There’s nothing like Australia’






Tourism Australia is calling on all Australians to share their favourite Australian holiday moments to create a new tourism campaign that will help inspire the world to come see what makes an Australian holiday like no other.
Be the face, the heart and the soul of the campaign; to shine the spotlight on the best of the best destinations and experiences in your town, region or city. This is your chance to tell the world about travelling in Australia.

How to get involved
Residents, friends and travellers can tell Tourism Australia why your town, region or city is such an amazing holiday destination. They will need to complete the sentence: ‘There’s nothing like…’ in 25 words or less and upload their story along with a photograph to match their words at www.nothinglikeaustralia.com . By doing this, they’ll be helping to profile your town, region or city as an authentic Aussie holiday destination!

Tourism Australia will review all entries uploaded onto www.nothinglikeaustralia.com and submitted Australian holiday experiences might appear in future Tourism Australia advertisements. Imagine knowing that a story uploaded by one of your residents, friends or visitors is featured on a giant billboard, a banner advertisement, in a newspaper or a magazine either in Australia or somewhere else in the world! Now that’s something to brag about!
Tourism Australia will use all entries to create a new interactive map of Australia, made up of all the things Australians think are special about their country. It will be searchable by experience type, location, and by 1,000 keywords.


Our added incentive
By entering 25 word stories and photographs on www.nothinglikeaustralia.com until 12 May 2010 people could win one of eight $5,000 holidays and one $25,000 Aussie holiday.
Once the competition closes, the eight most inspiring and creative entries submitted (as judged by State and Territory Tourism Organisations) will be awarded a $5,000 holiday.
Australians will then have the opportunity to select, from the final eight entries, which one they consider represents the best “There’s nothing like” Australian holiday experience. The winning entrant will be free to create and enjoy an Aussie holiday of their choice to the value of $25,000.

Also, as an added incentive, during the until the 12 May 2010, via a news.com.au promotion, we are giving away a daily prize every day to one lucky person who submits a story and photograph.

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